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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Theorie
622,126
Theory
607,040
Konsumentenverhalten
79,088
Consumer behaviour
78,655
USA
45,046
United States
43,777
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Game theory
12,556
Time series analysis
12,319
Börsenkurs
10,974
Share price
10,772
Wettbewerb
10,735
Asymmetrische Information
10,730
Relationship marketing
10,622
Innovation
10,608
Asymmetric information
10,440
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10,374
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Bruhn, Manfred
53
Homburg, Christian
49
Han, Heesup
42
Huber, Frank
37
Herrmann, Andreas
33
Hollebeek, Linda D.
33
Kumar, V.
29
Verhoef, Peter C.
29
Mattila, Anna S.
28
Piller, Frank T.
28
Bauer, Hans H.
25
Loureiro, Sandra Maria Correia
23
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Stauss, Bernd
19
Bang, Nguyen
18
Matzler, Kurt
18
Reichwald, Ralf
18
Ahlert, Dieter
17
Hennig-Thurau, Thorsten
17
Mittal, Vikas
17
Swoboda, Bernhard
17
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Günter, Bernd
16
Hyun, Sunghyup Sean
16
Khan, Imran
16
Wangenheim, Florian von
16
Grewal, Dhruv
15
Gustafsson, Anders
15
Helm, Sabrina
15
Lemon, Katherine N.
15
Reinartz, Werner J.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Benkenstein, Martin
14
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
INSEAD
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Springer-Verlag GmbH
2
Svenska Handelshögskolan <Helsinki>
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutsche Gesellschaft für Logistik
1
Deutscher Universitäts-Verlag GmbH
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Marketing Academy
1
FOM-Hochschule für Oekonomie & Management
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Fachhochschule Stralsund / Fachbereich Wirtschaft
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Frühjahrstagung Wirtschaftsinformatik <1998, Hamburg>
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of retailing and consumer services
463
Journal of business research : JBR
365
International journal of hospitality management
165
The journal of services marketing
121
The journal of product & brand management
97
Journal of the Academy of Marketing Science
81
SpringerLink / Bücher
79
Gabler Edition Wissenschaft
77
The journal of brand management : an international journal
77
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
72
Asia Pacific journal of marketing and logistics
70
The service industries journal
70
International journal of contemporary hospitality management
69
Journal of strategic marketing
67
Journal of retailing
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of service management
56
Journal of marketing
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
53
European journal of marketing : EJM
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Services marketing quarterly
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
41
European journal of operational research : EJOR
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
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ECONIS (ZBW)
10,622
EconStor
12
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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10,640
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1
The long and the short of eCommerce intentions : examining the distinguishing effect of time orientation between behavioral intentions and behavioral goals
Campbell, Damon E.
;
Parboteeah, D. Veena
- In:
Review of business information systems
18
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010373691
Saved in:
2
Influence of retailers' commitment to sustainable development on store image, consumer loyalty and consumer boycotts : proposal for amodel using the
theory
of planned behavior
Lavorata, Laure
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1021-1027
Persistent link: https://www.econbiz.de/10010437678
Saved in:
3
The influence of active and passive customer behavior on switching in customer relationships
Roos, Inger
;
Gustafsson, Anders
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
5
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009315790
Saved in:
4
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
5
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
Saved in:
6
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
7
Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner
;
Souza, Irailton Melo de
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269070
Saved in:
8
Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework
Kaur, Simarpreet
;
Arora, Sangeeta
- In:
Journal of financial services marketing
28
(
2023
)
1
,
pp. 74-98
Persistent link: https://www.econbiz.de/10014251403
Saved in:
9
Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and
theory
of planned behavior
Tajeddini, Kayhan
;
Mostafa Rasoolimanesh, S.
;
Gamage, …
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012585666
Saved in:
10
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia
;
Martínez-Ruiz, María Pilar
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
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