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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Advertising effects
14
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
14
Cause-related marketing
10
Advertising
9
Cause-Related Marketing
9
Werbung
9
Marketing management
8
Marketingmanagement
8
Gender
6
Corporate social responsibility
5
Taiwan
5
Customer satisfaction
4
Geschlecht
4
Service quality
4
Advertising planning
3
Corporate Social Responsibility
3
Customer-company identification
3
Emotion
3
Relationship marketing
3
Werbeplanung
3
product type
3
Brand
2
Brand image
2
Brand management
2
Charity
2
Consumer skepticism toward advertising
2
Consumer-company identification
2
Dienstleistungsqualität
2
Environmental consciousness
2
Independent self-construal
2
Interdependent self-construal
2
Kundenzufriedenheit
2
Longitudinal analysis
2
Longitudinal study
2
Markenartikel
2
Markenführung
2
Markenimage
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Chang, Chun-Tuan
2
Cheng, Zhao-Hong
2
Chang, Chia-Han
1
Chen, I-Chun
1
Chen, Pei-Chi
1
Chu, Xing-Yu
1
Huang, Min-Hsin
1
Huang, Yi-Feng
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Kung, Ming-Tsung
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Lee, Yu-Kang
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International journal of advertising : the review of marketing communications
1
Psychology & marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
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2
The importance of CSR in forming customer-company identification and long-term loyalty
Huang, Min-Hsin
;
Cheng, Zhao-Hong
;
Chen, I-Chun
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10011615657
Saved in:
3
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
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