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Beziehungsmarketing
India
24
Indien
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Consumer behaviour
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Brand image
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Markenimage
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PLS-SEM
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Brand management
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Einzelhandel
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Management Accountant
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Retail trade
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Brand anthropomorphism
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Cognition
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Consumer guilt
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Consumer satisfaction
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Malhotra, Gunjan
4
Mishra, Sita
2
Arora, Vibha
1
Chatterjee, Ravi
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Jham, Vimi
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Mukhopadhyay, Sandip
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Asia Pacific journal of marketing and logistics
1
International journal of retail and distribution management
1
Journal of strategic marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124
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2
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
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3
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
4
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
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