Similar Search Results

Individual customers' use and integration of resources : empirical findings and organizational implications in the context of value co-creation

Baron, Steve; Warnaby, Gary - In: Industrial marketing management : the international … 40 (2011) 2, pp. 211-218

Persistent link: https://www.econbiz.de/10008934052

Market orientation and performance in small independent retailers in the UK

Megicks, Phil; Warnaby, Gary - In: The international review of retail, distribution and … 18 (2008) 1, pp. 105-119

Persistent link: https://www.econbiz.de/10003733242

Relationship marketing : a consumer experience approach

Baron, Steve - 2010 - Online-Ausg.

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context

Persistent link: https://www.econbiz.de/10013208110

Relationship marketing : a consumer experience approach

Baron, Steve - 2010 - 1. publ.

Persistent link: https://www.econbiz.de/10013547441