Relationship marketing : a consumer experience approach

Steve Baron, Tony Conway, Gary Warnaby

The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context

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Year of publication:	2010 ; Online-Ausg.
Authors:	Baron, Steve
Other Persons:	Conway, A. (contributor) ; Warnaby, Gary (contributor)
Publisher:	Los Angeles [Calif.] : SAGE
Subject:	Marketing \| Beziehungsmarketing \| Relationship marketing \| Beziehungsmanagement

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Extent:	Online Ressource (viii, 202 p.) ill.
Series:	Advanced marketing series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context
ISBN:	978-1-4462-5109-6 ; 978-1-4462-5109-6 ; 978-1-4129-3122-9 ; 978-1-4129-3122-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208110