In this paper, we focus on a key, but understudied process that affects the development of a new market: the interfirm negotiation process through which the interested parties agree on a business model to exchange resources in order to create the new product or service. We observed this process...

Although some organizations are contemplating the potential impact of blockchain technology in today's economy, blockchain, itself, is quickly emerging to be a disruptive force. This is especially true in the circumstance of loyalty programs. Blockchain is a public, digital, and distributed...

Trust is a key driver of consumers' acceptance and adoption of innovations. The purpose of the paper is to explore and understand the factors that facilitate the creation of trust in crypto-tokens decentralized applications (DApp) from the perspective of the consumer. A qualitative research...