Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness
Year of publication: |
2023
|
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Authors: | Zhang, Qi ; Shaizatulaqma Kamalul Ariffin ; Richardson, Christopher ; Wang, Yuling |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-15
|
Subject: | Alternative attractiveness | Consumption value | Loyalty | Mobile payment | Satisfaction | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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