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Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner; Souza, Irailton Melo de; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269070
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The experiences, challenges and acceptance of online food application by the consumers and the enhancement of value through blockchain technology
Mathur, Purvi; Mathur, Vidhu - In: Asia-Pacific journal of management research and innovation 17 (2021) 3/4, pp. 161-167
Persistent link: https://www.econbiz.de/10013482358
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Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns
Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent business & management 10 (2023) 2, pp. 1-37
This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...
Persistent link: https://www.econbiz.de/10014503331
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Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana; Weiss, Jan - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
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Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
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The long and the short of eCommerce intentions : examining the distinguishing effect of time orientation between behavioral intentions and behavioral goals
Campbell, Damon E.; Parboteeah, D. Veena - In: Review of business information systems 18 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010373691
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.; Khashan, Mohamed A.; ElGayaar, Mohammed H. - In: Journal of customer behaviour 18 (2019) 2, pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
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The role of emotions and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla; Tronch, Jose; Sanz Blas, Silvia - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 534-558
Persistent link: https://www.econbiz.de/10011599054
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Internet-banking customer analysis based on perceptions of service quality in Taiwan
Liang, Chih-Chin; Wu, Pei-Ching - In: Total quality management & business excellence : an … 26 (2015) 5/6, pp. 550-568
Persistent link: https://www.econbiz.de/10011305706