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Beziehungsmarketing
Wettbewerb
40,177
Competition
35,827
Markenführung
16,889
Brand management
16,867
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4,282
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3,603
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3,512
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3,511
Internet marketing
3,468
Innovation
3,022
Relationship marketing
3,020
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2,927
EU-Staaten
2,883
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2,783
Welt
2,497
Social Web
2,466
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Loureiro, Sandra Maria Correia
22
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17
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13
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13
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13
Veloutsou, Cleopatra
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Khan, Imran
12
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11
Kumar, Vikas
11
Rahman, Zillur
11
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10
Han, Heesup
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King, Ceridwyn
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Rather, Raouf Ahmad
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Sarkar, Abhigyan
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10
Ahn, Jiseon
9
Burmann, Christoph
9
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9
Gil Saura, Irene
9
Ko, Eunju
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9
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9
Bruhn, Manfred
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Ekinci, Yuksel
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7
Kaushik, Arun Kumar
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1
American Marketing Association
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Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Fachtagung Neue Wettbewerbsmärkte - Chancen für Kommunale Energiedienstleistungen <1997, Wiesbaden>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
Hessen / Ministerium für Umwelt, Energie, Jugend, Familie und Gesundheit
1
ICORIA <17., 2018, Valencia>
1
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Institut für Kommunale Wirtschaft und Umweltplanung <Wiesbaden>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Liechtensteinischer Bankenverband
1
Luftverkehrsforum <4, 1997, Frankfurt, Main>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Melbourne Business School
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Technische Universität Chemnitz
1
Tectum Verlag
1
The Wharton Financial Institutions Center
1
Universität Mannheim
1
Wirtschaftsjunioren Hamburg
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
142
Journal of retailing and consumer services
112
The journal of product & brand management
100
The journal of brand management : an international journal
89
International journal of hospitality management
45
SpringerLink / Bücher
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Psychology & marketing
31
Asia Pacific journal of marketing and logistics
29
International journal of internet marketing and advertising : IJIMA
29
Marketing intelligence & planning
29
Cogent business & management
27
Journal of promotion management : innovations in planning and applied research
27
European journal of marketing : EJM
24
International journal of contemporary hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of strategic marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing
16
Journal of marketing management : MM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing communications
15
The journal of business & industrial marketing
15
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of retailing
13
Journal of service management
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
Journal of fashion marketing and management
12
Journal of internet commerce
12
Journal of marketing analytics : JMA
12
Journal of the Academy of Marketing Science
12
The service industries journal
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ECONIS (ZBW)
3,018
EconStor
5
OLC EcoSci
1
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81
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81
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
82
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
83
Tiger Woods, Nike, and I are (not) best friends : how
brand
's sports sponsorship in social-media impacts
brand
consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
84
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and
brand
loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
85
The mediating role of
brand
involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
86
Adding voice to the omnichannel and how that affects
brand
trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
87
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
88
Image,
brand
relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
89
The effects of native ads on consumer
brand
engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
90
Do firm-created contents on social media enhance
brand
equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
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