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The effect of materialism, satisfaction and trust upon attitudinal loyalty : the case of denims
Verma, Pranay - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
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The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
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The effect of price verification, product display, assortment satisfaction upon overall satisfaction, online repatronage intention, and customer loyalty
Verma, Pranay; Pant, Manoj Kumar - In: Journal of food products marketing : innovations in … 27 (2021) 6, pp. 291-318
Persistent link: https://www.econbiz.de/10012695010
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The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Sinha, Neena; Verma, Pranay - In: International journal of business and globalisation : IJBG 25 (2020) 4, pp. 519-534
Persistent link: https://www.econbiz.de/10012270911
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The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita; Verma, Pranay - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 88-109
Persistent link: https://www.econbiz.de/10013549084