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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
11
Konsumentenverhalten
11
Relationship marketing
6
Customer satisfaction
5
Kundenzufriedenheit
5
Online retailing
4
Online-Handel
4
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
overall brand equity
3
Arbeitszufriedenheit
2
Assortment Satisfaction
2
Brand engagement
2
Dienstleistungsqualität
2
India
2
Indien
2
Job satisfaction
2
Price Comparison
2
Product Display
2
Service quality
2
assortment satisfaction
2
attitude
2
attitudinal loyalty
2
mediation
2
overall satisfaction
2
purchase intention
2
Adoption
1
After-sales service
1
Agricultural extension
1
Assortment satisfaction
1
Behavioral intention
1
Bekleidung
1
Bekleidungsindustrie
1
Brand loyalty
1
CVPA
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English
6
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Verma, Pranay
6
Goyal, Anita
2
Pant, Manoj Kumar
1
Sinha, Neena
1
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International journal of business and globalisation : IJBG
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
The effect of materialism, satisfaction and trust upon attitudinal loyalty : the case of denims
Verma, Pranay
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10012622601
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2
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
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3
The effect of price verification, product display, assortment satisfaction upon overall satisfaction, online repatronage intention, and customer loyalty
Verma, Pranay
;
Pant, Manoj Kumar
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
6
,
pp. 291-318
Persistent link: https://www.econbiz.de/10012695010
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4
The role of perceived economic well-being and conspicuous consumption in creating customer wealth
Sinha, Neena
;
Verma, Pranay
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
4
,
pp. 519-534
Persistent link: https://www.econbiz.de/10012270911
Saved in:
5
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
6
Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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