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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Relationship marketing
6
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Artificial intelligence
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Customer integration
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Kundenintegration
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Künstliche Intelligenz
3
Leistungsmotivation
3
Virtual reality
3
Virtuelle Realität
3
Work motivation
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Confidence
2
Customer engagement
2
Customer satisfaction
2
Emotion
2
Employee engagement
2
Kundenzufriedenheit
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Markenartikel
2
Text
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
user-generated content
2
AI-enabled consumer experience
1
Advertising effects
1
Agricultura familiar
1
Arbeitskräfte
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Arbeitszufriedenheit
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Bilro, Ricardo Godinho
6
Loureiro, Sandra Maria Correia
5
Guerreiro, João Pedro Silva Martins
2
Gonçalves, Márcia
1
Marques, Susana Henriques
1
Pina, Lídia Silveira
1
Rather, Raouf Ahmad
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Rita, Paulo
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Rosado-Pinto, Filipa
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Sarmento, Eduardo Moraes
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Journal of promotion management : innovations in planning and applied research
2
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
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