Now I can see : how brand interactions influence channel loyalty and purchase intention in optical physical stores
Alternative title: | Ahora puedo ver : cómo las interacciones de marca influyen en la lealtad al canal y la intención de compra en las tiendas ópticas físicas Agora posso ver : como as interações de marca influenciam a lealdade ao canal e a intenção de compra em lojas físicas de óptica |
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Year of publication: |
2022
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Authors: | Bilro, Ricardo Godinho ; Dias, Fernando |
Published in: |
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM. - Bingley : Emerald, ISSN 1558-0946, ZDB-ID 2259682-3. - Vol. 20.2022, 3, p. 229-243
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Subject: | Channel loyalty | In-store experience | Optical stores | Personal interactions | Purchase intention | Store physical appearance | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Ladengestaltung | Store design |
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