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Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun; Keh, Hean Tat; Peng, Siqing - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong; Pang, Jing - In: The service industries journal 42 (2022) 15/16, pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
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Effects of online commercial friendships on customer revenge following a service failure
Fu, Xiaorong; Pang, Jing; Gursoy, Dogan - In: Journal of business research : JBR 153 (2022), pp. 102-114
Persistent link: https://www.econbiz.de/10013533975