Narrow search
Showing 1 - 10 of 9,681
Cover Image
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Cover Image
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi; Kitchen, Philip J. - In: Journal of business research : JBR 67 (2014) 11, pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Cover Image
A Study on Impact of Consumers Loyalty Based on Corporate Branding in Kodagu District
Sinha, Dr. Ratna - 2020
The Objective of this study explains the Branding strategy, Branding is successfully creating a brand identify hat will not only make your business more appealing in comparison to your competitors, but it will also convince consumer. That in a sea of prospects your business is the only one...
Persistent link: https://www.econbiz.de/10012834778
Cover Image
A Study on Impact of Consumers Loyalty Based on Corporate Branding in Kodagu District
Sinha, Dr. Ratna; Prakasha, M.N - 2021
The Objective of this study explains the Branding strategy, Branding is successfully creating a brand identify hat will not only make your business more appealing in comparison to your competitors, but it will also convince consumer. That in a sea of prospects your business is the only one...
Persistent link: https://www.econbiz.de/10013248932
Cover Image
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén; Barrio-García, Salvador del - In: Tourism management perspectives : TMP 36 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Cover Image
Social media services branding : the use of corporate brand names
Swani, Kunal; Milne, George R.; Miller, Elizabeth G. - In: Journal of business research : JBR 125 (2021), pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Cover Image
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Cover Image
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Cover Image
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Cover Image
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela; Kashif, Muhammad; Petrescu, Maria - In: Journal of relationship marketing : innovations and … 19 (2020) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012181034