Credibly representing category-of-goods mental accounting in an intertemporal optimisation framework is notoriously difficult. Although agent-based models provide the flexibility necessary to represent much more types of consumer behaviour than standard optimisation techniques, no comprehensive...

Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers. We analyze household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...