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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Internationaler Wettbewerb
25,960
International competition
24,536
Social Web
20,390
Social web
20,359
Online-Marketing
13,007
Internet marketing
12,895
Kommunikation
12,760
Communication
11,417
Consumer behaviour
7,282
Konsumentenverhalten
7,265
Theorie
5,927
Theory
5,760
Firm value
5,167
Unternehmenswert
5,165
USA
4,924
United States
4,723
Deutschland
4,494
Welt
4,337
World
4,246
Germany
4,068
Wettbewerb
3,794
EU-Staaten
3,732
Competition
3,656
EU countries
3,609
Electronic Commerce
3,373
E-commerce
3,169
Relationship marketing
2,885
Viral marketing
2,881
Virales Marketing
2,877
Soziales Netzwerk
2,693
Globalisierung
2,691
Innovation
2,663
Online-Handel
2,662
Online retailing
2,658
Globalization
2,535
Internet
2,504
Brand management
2,493
Social network
2,493
Markenführung
2,490
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Undetermined
1,439
Free
349
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Article
2,304
Book / Working Paper
570
Journal
5
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Article in journal
1,972
Aufsatz in Zeitschrift
1,972
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323
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323
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98
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75
Collection of articles of several authors
58
Sammelwerk
58
Graue Literatur
46
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46
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Ratgeber
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38
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35
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35
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29
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27
Conference paper
20
Konferenzbeitrag
20
Konferenzschrift
15
Collection of articles written by one author
10
Sammlung
10
Lehrbuch
7
Textbook
5
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4
Bibliografie enthalten
3
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3
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3
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3
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3
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2
Accompanied by computer file
1
Aufgabensammlung
1
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1
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1
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English
2,556
German
324
Polish
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French
1
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Harrigan, Paul
16
Agnihotri, Raj
12
Hollebeek, Linda D.
12
Loureiro, Sandra Maria Correia
12
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Möhlenbruch, Dirk
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Ritschel, Falk
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Ruyter, Ko de
6
Schumann, Jan Hendrik
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Verlegh, Peeter
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
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Springer Fachmedien Wiesbaden
10
IGI Global
6
American Marketing Association
5
Information Resources Management Association
4
De Gruyter Oldenbourg
2
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Bremer Universitäts-Gespräch <14, 2001, Bremen>
1
DATEV eG
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Forum Berufsbildung
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut für Weltwirtschaft und Internationales Management <Bremen>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Jahreswirtschaftstagung <6, 1999, Bremen>
1
Liechtensteinischer Bankenverband
1
NetLibrary, Inc
1
Steria Mummert Consulting AG
1
Svenska Handelshögskolan <Helsinki>
1
Universität Bremen
1
Universität Mannheim
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
110
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
28
Marketing intelligence & planning
26
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
SpringerLink / Bücher
24
The journal of brand management : an international journal
24
Journal of internet commerce
22
Technological forecasting & social change : an international journal
22
Business horizons
21
Journal of promotion management : innovations in planning and applied research
20
Journal of service management
19
The journal of services marketing
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of electronic customer relationship management : IJECRM
16
Journal of marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The service industries journal
16
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of technology marketing : IJTMkt
14
Journal of hospitality marketing & management
14
The journal of business & industrial marketing
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of customer behaviour
13
Journal of electronic commerce research : JECR
13
Psychology & marketing
13
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Source
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ECONIS (ZBW)
2,870
EconStor
4
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
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1
Value co-creation through social media : a multistakeholder,
communication
perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
2
Exploring interactive
communication
using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
3
Perspectives on the potential for social media to improve
communication
in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
Saved in:
4
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
5
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
6
Exploring tourism-generated social media
communication
, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
7
Social media
communication
with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
8
How large companies react to negative Facebook comments
Dekay, Sam H.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
Saved in:
9
Groundswell : winning in a world transformed by social technologies
Li, Charlene
;
Bernoff, Josh
-
2008
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Saved in:
10
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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