How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Na Su and Dennis Reynolds (the School of Hospitality Management, Washington State University, Pullman, Washington, USA), and Bixuan Sun (Guangdong Tourism Institute, Guangzhou, China)
Year of publication: |
2015
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Authors: | Su, Na ; Reynolds, Dennis ; Sun, Bixuan |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 8, p. 1772-1790
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Subject: | Facebook | Communication quality | Communications technology | Computer-mediated communication | Social media | Content analysis | Marketing communications | Social networking sites | Budget hotel | Super 8 | Brand-consumer relationship | Social Web | Social web | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Kommunikation | Communication | Markenführung | Brand management | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Beziehungsmarketing | Relationship marketing |
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