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Antecedents and consequences of consumers' trust in hybrid travel websites

Leung, Daniel; Ma, Jing - In: Journal of travel and tourism marketing 37 (2020) 6, pp. 756-772

Persistent link: https://www.econbiz.de/10012289491

Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing

Buhalis, Dimitrios; Lin, Michael S.; Leung, Daniel - In: International journal of contemporary hospitality management 35 (2023) 2, pp. 701-716

Persistent link: https://www.econbiz.de/10013546075

Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Treiblmaier, Horst - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003108965

The impact of business to consumer e-commerce on organizational structure, brand architecture, IT structure, and their interrelations

Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach business review : sbr 58 (2006) 1, pp. 81-113

Persistent link: https://www.econbiz.de/10003246611

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry

Floh, Arne - 2015

At first sight the Internet is the ideal medium for carrying out banking activities due to its cost savings potential and speed of information transmission. From a technological and cost-driven standpoint it may seem quite logical for banks to shift as many banking activities online as possible....

Persistent link: https://www.econbiz.de/10013025468

The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and Their Interrelations

Strebinger, Andreas - 2018

Previous research on e-commerce has analysed its influence on organisational structure, brand management, and IT structure separately. Drawing on transaction cost theory we analyse the simultaneous impacts of business-to-consumer (B2C) e commerce on organisational structure, brand architecture,...

Persistent link: https://www.econbiz.de/10012746696

Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten

Treiblmaier, Horst - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515232

Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology

Treiblmaier, Horst; Petrozhitskaya, Elena - In: Journal of business research : JBR 159 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014287548