This paper investigates online and offline consumer choice behavior. Empirical research comparing online and offline consumer behavior has traditionally been based on comparisons between different sets of consumers, and therefore has been unable to isolate the effect of the Internet on consumer...

This study investigates the grocery retail sector in South Africa and what factors drive consumer behavior. The literature emphasizes the importance of understanding what shapes customer satisfaction and how this can then lead to customer loyalty. A quantitative approach was used for this study,...