Reflections on journeys within the supermarket
Daniela Spanjaard, Lynne Freeman, Louise Young
| Year of publication: |
2015
|
|---|---|
| Authors: | Spanjaard, Daniela ; Freeman, Lynne ; Young, Louise |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 4, p. 303-310
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| Subject: | Videography | Grocery shopping | Multi-method | Ethnography | Brand loyalty | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Lebensmittelhandel | Food trade | Markenartikel | Brand | Ethnologie | Ethnology | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2015.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419470