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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Markenführung
17,000
Brand management
16,978
Markenimage
10,848
Brand image
10,633
Konsumentenverhalten
10,545
Consumer behaviour
10,544
Kreativität
7,368
Creativity
6,880
Markenartikel
5,568
Brand
5,559
Tourismusmarketing
4,479
Tourism marketing
4,451
Relationship marketing
4,357
Kundenintegration
3,886
Customer integration
3,872
Innovation
3,491
Social Web
2,995
Social web
2,990
Qualitative Methode
2,764
Innovationsmanagement
2,631
Qualitative method
2,519
Innovation management
2,500
Tourismus
2,470
Deutschland
2,357
Tourism
2,346
Online-Marketing
2,278
Germany
2,254
Internet marketing
2,239
Markenpolitik
2,198
Marketingmanagement
1,877
Creative industries
1,856
Marketing management
1,849
Kreativsektor
1,836
Destinationsmanagement
1,818
Destination management
1,814
Holiday behaviour
1,809
Urlaubsverhalten
1,809
Theorie
1,769
Theory
1,765
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Undetermined
2,305
Free
565
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Article
3,697
Book / Working Paper
664
Journal
1
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Article in journal
3,367
Aufsatz in Zeitschrift
3,367
Aufsatz im Buch
333
Book section
333
Hochschulschrift
126
Thesis
94
Graue Literatur
73
Non-commercial literature
73
Collection of articles of several authors
71
Sammelwerk
71
Aufsatzsammlung
56
Case study
41
Fallstudie
41
Working Paper
41
Arbeitspapier
40
Conference paper
23
Konferenzbeitrag
23
Guidebook
17
Ratgeber
17
Konferenzschrift
12
Handbook
10
Handbuch
10
Reprint
8
Conference proceedings
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles written by one author
4
Lehrbuch
4
Sammlung
4
Textbook
4
Fallstudiensammlung
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Amtsdruckschrift
1
Checkliste
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Government document
1
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1
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English
3,989
German
377
Polish
3
Italian
1
Author
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Hollebeek, Linda D.
36
Loureiro, Sandra Maria Correia
23
Han, Heesup
19
Brodie, Roderick J.
17
Gil Saura, Irene
17
Rather, Raouf Ahmad
17
Huber, Frank
16
Khan, Imran
16
Conduit, Jodie
15
Fetscherin, Marc
14
Rahman, Zillur
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
Japutra, Arnold
13
Kumar, Vikas
13
Ahn, Jiseon
12
King, Ceridwyn
12
Piller, Frank T.
12
Reichwald, Ralf
12
Fournier, Susan
11
Kaufmann, Hans Rüdiger
11
Kumar, V.
11
Sarkar, Abhigyan
11
So, Kevin Kam Fung
11
Verhoef, Peter C.
11
Šerić, Maja
11
Guzman, Francisco
10
Hyun, Sunghyup Sean
10
Iglesias, Oriol
10
Johnson, Lester W.
10
Leckie, Civilai
10
Prentice, Catherine
10
Back, Ki-Joon
9
Burmann, Christoph
9
Kunkel, Thilo
9
Malthouse, Edward C.
9
Sarkar, Juhi Gahlot
9
Sreejesh, S.
9
Vollhardt, Kai
9
Vrontis, Demetris
9
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Springer Fachmedien Wiesbaden
15
Erich-Schmidt-Verlag <Berlin>
2
Gesellschaft zur Erforschung des Markenwesens
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Arbeitsgemeinschaft Alpenländer
1
Berlin / Senatsverwaltung für Wirtschaft und Technologie
1
Business Information Centre <Toronto>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Edward Elgar Publishing
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Marketing und Kommunalentwicklung <Aalen>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Services Management <North Cyprus)>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Ogólnopolska Konferencija "Biznes w Kulturze - Kultura w Biznesie" <4., 2018, Katowice>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Seminar für Führungskräfte <2000, Berlin>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Swisscom
1
Technische Universität Chemnitz
1
Tectum Verlag
1
Universität Greifswald
1
Universität Mannheim
1
Universität Stuttgart
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Franz Vahlen
1
ayway media GmbH
1
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Published in...
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Journal of business research : JBR
221
Journal of retailing and consumer services
163
The journal of product & brand management
102
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
72
International journal of hospitality management
65
Journal of travel and tourism marketing
52
Journal of strategic marketing
47
SpringerLink / Bücher
45
The journal of services marketing
43
Tourism management : research, policies, practice
39
Asia Pacific journal of marketing and logistics
38
Cogent business & management
37
Journal of service management
37
Journal of hospitality marketing & management
34
Psychology & marketing
34
International journal of contemporary hospitality management
33
Marketing intelligence & planning
33
The journal of business & industrial marketing
31
International journal of internet marketing and advertising : IJIMA
30
European journal of marketing : EJM
29
The service industries journal
29
Journal of promotion management : innovations in planning and applied research
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of the Academy of Marketing Science
26
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Journal of marketing management : MM
25
Journal of marketing
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Service business
21
Tourism management perspectives : TMP
21
Journal of service research : JSR
20
Business horizons
19
European journal of marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of consumer marketing
18
Services marketing quarterly
17
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Source
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ECONIS (ZBW)
4,360
EconStor
1
OLC EcoSci
1
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1
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
4
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh
;
Seetanah, Boopendra
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Saved in:
5
The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations
Wong, Philip Pong Weng
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 249-254
Persistent link: https://www.econbiz.de/10012111347
Saved in:
6
Theoretical examination of destination loyalty formation
Gursoy, Dogan
;
Chen, Joseph
;
Chi, Christina G.
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010395526
Saved in:
7
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
8
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
Saved in:
9
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
10
Exploring customer brand engagement : definition and themes
Hollebeek, Linda
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 555-573
Persistent link: https://www.econbiz.de/10009533078
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