Flatrate-Präferenz und Flatrate-Bias -- Empirische Überprüfung von Existenz, Konsequenzen und Determinanten der Flatrate …-Präferenz und des Flatrate-Bias anhand optionaler Mobilfunktarife -- Implikationen für Marketingpraxis und Marketingforschung … Flatrate-Bias bezeichnet wird, zu unterliegen. Die Autoren überprüfen anhand von Befragungsdaten zu optionalen Mobilfunktarifen …

behavioral economics. For scholars from behavioral economics, we provide ready access to the rich empirical, applied marketing …Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental disciplines … underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases …

overconfidence, egocentrism, and the mythical fixed pie illusion oftentimes foreclose profitable results. A further cognitive bias is …

. On one side Hunt (1990) maintains that since marketing is a social science, where most of the time researchers are … achieve research goals. Hence reviewers and editors should not reject a manuscript on the basis of potential non-response bias …

simultaneously after consideration by a reviewer with a known level of bias. Consumers observe the reviewer`s decision and a private …