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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina; Meghişan, Gheorghe - 2021
Persistent link: https://www.econbiz.de/10013254539
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Big data analytics : applications in business and marketing
Chaudhary, Kiran; Alam, Mansaf - 2022 - First edition.
IntelligenceShoaib Amin Banday and Samiya KhanIV. Analytics for Marketing Decision Making 12. Big Data Analytics for Market … IntelligenceTripti Paul and Sandip Rakshit13. Data Analytics and Consumer Behaviour Suzanee Malhotra14. Marketing Mode and Survival of … Interval Neutrosophic Hamacher Power Choquet Integral OperatorsPankaj Kakati and Saifur Rahman V. Digital Marketing 17 …
Persistent link: https://www.econbiz.de/10013176594
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Content-based model of web search behavior : an application to TV show search
Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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Big data analytics : applications in business and marketing
Chaudhary, Kiran (ed.); Alam, M. Afshar (ed.) - 2022 - First edition
"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions...
Persistent link: https://www.econbiz.de/10012668270
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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing … Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and … Privacy Legal Landscape -- 4. Big Data’s Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer …
Persistent link: https://www.econbiz.de/10012396167
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Potential of big data for marketing: a literature review
Rejeb, Abderahman; Rejeb, Karim; Keogh, John G. - In: Management research and practice : MRP 12 (2020) 3, pp. 60-73
Persistent link: https://www.econbiz.de/10012415198
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Big data in marketing arena : big opportunity/benefit, big challenge, and research trends : an integrated view
Mohammad SA; Rahim, Abdel; Abughazaleh, Zabadi Mohammad - In: Inventi impact: SMEs (2019) 2, pp. 61-65
Persistent link: https://www.econbiz.de/10012288233
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.; Lessmann, Stefan; Verbeke, Wouter - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis
Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10012051625