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Categorizing cruise lines by passenger perceived experience
Li, Yiwei; Kwortnik, Robert - In: Journal of travel research : a quarterly publication of … 56 (2017) 7, pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Methoden des Data Matching : ein Überblick
Wölfel, Julia - 2008
Persistent link: https://www.econbiz.de/10003721273
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Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Gilchrist, Sheri - In: Journal of digital banking 1 (2016/2017) 3, pp. 240-248
Persistent link: https://www.econbiz.de/10011639231
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Big data and data analytics in e-commerce
Berntzen, Lasse; Krumova, Milena; Eixelsberger, Wolfgang; … - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 23-47). 2020
Persistent link: https://www.econbiz.de/10012521536
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Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa; Thonemann, Ulrich - In: Industrial marketing management : the international … 107 (2022), pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Abbasimehr, Hossein; Setak, Mostafa; Soroor, Javad - In: International journal of production research 51 (2013) 4, pp. 1279-1294
Persistent link: https://www.econbiz.de/10009689206
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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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Human resource performance evaluation from CRM perspective : a two-step association rule analysis
Akhondzadeh-Noughabi, Elham; Amin-Naseri, Mohammad Reza; … - In: International journal of business performance management 17 (2016) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10011564642