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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.; Barrio-García, Salvador del; … - In: Journal of business research : JBR 139 (2022), pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
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A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia; Alcántara-Pilar, Juan Miguel - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241946