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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Designing effective health communications : a meta-analysis
Keller, Punam Anand; Lehmann, Donald R. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 117-130
Persistent link: https://www.econbiz.de/10003789716
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Effectiveness of corporate well-beeing programs : a meta-analysis
Keller, Punam Anand; Lehmann, Donald R.; Milligan, … - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10003893482
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Sophistication in research in marketing
Lehmann, Donald R.; McAlister, Leigh; Staelin, Richard - In: Journal of marketing 75 (2011) 4, pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
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Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482