Editorial: Preface to a debate
Alternative title: | Preface to a debate |
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Year of publication: |
2009
|
Authors: | Lehmann, Donald R. ; Stremersch, Stefan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 2, p. 153
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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