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~subject:"Bibliometrics"
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Bibliometrics
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Decker, Reinhold
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International journal of electronic marketing and retailing : IJEMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
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2
Marketingforschung in Deutschland und Frankreich : Ergebnisse einer Auswertung wissenschaftlicher Fachzeitschriften
Decker, Reinhold
;
Schmidt, Daniela
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 406-419
Persistent link: https://www.econbiz.de/10001736500
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3
To trust or not to trust smart consumer products : a literature review of trust-building factors
Michler, Oliver
;
Decker, Reinhold
;
Stummer, Christian
- In:
Management review quarterly
70
(
2020
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10012301403
Saved in:
4
Measuring brand image : a systematic review, practical guidance, and future research directions
Plumeyer, Anja Maria
;
Kottemann, Pascal
;
Böger, Daniel
; …
- In:
Review of managerial science
13
(
2019
)
2
,
pp. 227-265
Persistent link: https://www.econbiz.de/10011992542
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