Measuring brand image : a systematic review, practical guidance, and future research directions
Anja Plumeyer, Pascal Kottemann, Daniel Böger, Reinhold Decker
| Year of publication: |
2019
|
|---|---|
| Authors: | Plumeyer, Anja Maria ; Kottemann, Pascal ; Böger, Daniel ; Decker, Reinhold |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 2, p. 227-265
|
| Subject: | Brand equity | Brand image | Measurement techniques | Systematic review | Markenimage | Bibliometrie | Bibliometrics | Messung | Measurement | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-017-0251-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011992542