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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
38
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38
Brand management
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Vertriebsweg
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Gatignon, Aline
2
Gatignon, Hubert A.
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MacInnis, Deborah J.
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Botti, Simona
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Folkes, Valerie S.
1
Ghani, Tarek
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Hoffman, Donna L.
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Kozinets, Robert V.
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Lehmann, Donald R.
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Faculty & research / Insead : working paper series
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
The disciplinary status of consumer behavior : a sociology of science perspective on key controversies
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 899-914
Persistent link: https://www.econbiz.de/10003962510
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2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
-
2010
Persistent link: https://www.econbiz.de/10008807653
Saved in:
4
Transaction cost economics and its uses in marketing
Williamson, Oliver E.
;
Ghani, Tarek
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009507841
Saved in:
5
Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
- In:
Journal of retailing
86
(
2010
)
3
,
pp. 232-247
Persistent link: https://www.econbiz.de/10008758927
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