Similar Search Results

Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship

Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 1, pp. 97-128

Persistent link: https://www.econbiz.de/10009506455

"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory

Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192

Persistent link: https://www.econbiz.de/10009762730

Don Dixon : a scholar of marketing and gentleman of the first order

Wilkinson, Ian F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 96-107

Persistent link: https://www.econbiz.de/10008936941

Entwicklungslinien des Marketing in Deutschland : 25 Jahre im Spiegel der Zeitschrift "Marketing ZFP"

Leischner, Erika - In: Marketing : ZFP ; journal of research and management 26 (2004) 4, pp. 345-365

Persistent link: https://www.econbiz.de/10002418981

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446