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~subject:"Bibliometrics"
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Special issue: Consumer brand...
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Bibliometrics
Consumer behaviour
21
Brand image
20
Konsumentenverhalten
20
Brand management
18
Markenführung
18
Markenimage
18
Brand
17
China
17
Markenartikel
16
Beziehungsmarketing
13
Relationship marketing
13
India
8
Automotive industry
7
Kfz-Industrie
7
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Foreign investment
5
Indien
5
Multinationales Unternehmen
5
Transnational corporation
5
Bibliometrie
4
Brand hate
4
Brand loyalty
4
Corporate reputation
4
Corporate social responsibility
4
Emotion
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Globalisierung
4
Globalization
4
International marketing
4
Public relations
4
Öffentlichkeitsarbeit
4
Brand relationship
3
Brand retaliation
3
Comparison
3
Competitive advantage
3
Corporate Social Responsibility
3
Country of origin
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Systematic review
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Übersichtsarbeit
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English
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Fetscherin, Marc
4
Gugler, Philippe
1
Heinrich, Daniel
1
Pillania, Rajesh K.
1
Usunier, Jean-Claude
1
Voss, Hinrich
1
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European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Multinational business review
1
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ECONIS (ZBW)
4
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1
The state of research on multinationals and emerging markets
Pillania, Rajesh K.
;
Fetscherin, Marc
- In:
Multinational business review
17
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003932700
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2
30 years of foreign direct investment to China : an interdisciplinary literature review
Fetscherin, Marc
;
Voss, Hinrich
;
Gugler, Philippe
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003978762
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3
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
4
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
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