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Customer value from a customer perspective : a comprehensive review

Graf, Albert; Maas, Peter - 2008

Persistent link: https://www.econbiz.de/10003903310

Customer value from a customer perspective : a comprehensive review

Graf, Albert; Maas, Peter - In: Journal für Betriebswirtschaft : management review … 58 (2008) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003681621

Value in business and industrial marketing : past, present, and future

Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214

Persistent link: https://www.econbiz.de/10009513186

Three decades of customer value research : paradigmatic roots and future research avenues

Zeithaml, Valarie A.; Verleye, Katrien; Hatak, Isabella; … - In: Journal of service research 23 (2020) 4, pp. 409-432

Persistent link: https://www.econbiz.de/10012391603

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446