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Bibliometrics
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The marketing review
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Vorausschau und Technologieplanung : 2. Symposium für Vorausschau und Technologieplanung, Heinz-Nixdorf-Institut ; 9. und 10. November 2006, Schloss Neuhardenberg
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Einsatz bibliometrischer Analysen in der strategischen Früherkennung
Brüseke, Ute
;
Chang, Hua
- In:
Vorausschau und Technologieplanung : 2. Symposium für …
,
(pp. 255-271)
.
2006
Persistent link: https://www.econbiz.de/10003479315
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How susceptible are consumers to deceptive advertising claims? : a retroperspective look at the experimental research literature
Xie, Guang-xin
;
Boush, David M.
- In:
The marketing review
11
(
2011
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10009408571
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