How susceptible are consumers to deceptive advertising claims? : a retroperspective look at the experimental research literature
Year of publication: |
2011
|
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Authors: | Xie, Guang-xin ; Boush, David M. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 2, p. 293-314
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Subject: | Werbebeschränkung | Advertising regulation | Experiment | Bibliometrie | Bibliometrics |
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