The aim of this paper is to conceptualize the significance of customer-defined market orientation in creating superior customer value and building long-term customer relationship which in turn increases the customer satisfaction and loyalty, moreover, the framework also theorized the mediating...

Green energy is the significant system of renewable energy that represents the sustainability dominion of energy. It comes under government limelight and is a convincing agenda to establish green economy structures and energy systems. Literature suggested industrial models for green and...