Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guest editorial: advancing res...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrics
Consumer behaviour
44
Konsumentenverhalten
43
Brand management
35
Markenführung
33
Brand image
24
Markenimage
23
Internet marketing
15
Luxury goods
15
Luxusgüter
15
Online-Marketing
15
Brand
13
Markenartikel
13
Social Web
12
Social web
12
B-to-B-Marketing
9
Business-to-business marketing
9
United Kingdom
9
Großbritannien
8
Beziehungsmarketing
7
Brand equity
7
Relationship marketing
7
Advertising effects
6
Lieferantenmanagement
6
Marketingmanagement
6
Measurement
6
Messung
6
Supplier relationship management
6
USA
6
United States
6
Werbewirkung
6
Advertising
5
Cluster analysis
5
Consumers
5
Internet
5
Marketing management
5
Social media
5
Werbung
5
Bibliometrie
4
Clusteranalyse
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Christodoulides, George
3
Cadogan, John W.
1
Christofi, Michael
1
De Chernatony, Leslie
1
Dewsnap, Belinda
1
Guzman, Francisco
1
Leek, Sheena
1
Michaelidou, Nina
1
Veloutsou, Cleopatra
1
Zhu, Dandan
1
more ...
less ...
Published in...
All
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
2
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
Saved in:
3
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
4
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
