Consumer-based brand equity conceptualisation and measurement : a literature review
Year of publication: |
2010
|
---|---|
Authors: | Christodoulides, George ; De Chernatony, Leslie |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 1, p. 43-66
|
Subject: | Markenimage | Brand image | Messung | Measurement | Bibliometrie | Bibliometrics |
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