In addressing certain important gaps in the export marketing field, reports on a systematic study of the factors stimulating the current exporting activities of manufacturing firms from a small European country. Investigates potential differences in ongoing export motivators between two distinct...

Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer...

There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues encountered by exporting firms, particularly in relation to the Western European context. In addressing this gap, reports the findings of an ethnocentric study, which focused on...

Drawing attention to certain important gaps in the exporting literature, develops and evaluates a model of export performance using a sample of regular exporters from a small European Union country, in their trading activities with overseas distributors. Integrates and views specific firm...

Addresses the issue of adaptation by indigenous Greek export manufacturing firms in their business relationships with UK importers. Fifty‐three manufacturers in Greece were included in the research sample. Results suggest that these Greek manufacturers were involved in considerable levels of...

Reports on the findings from an exploratory study investigating the export practices of UK clothing and knitwear manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and performance characteristics, international market...

In an attempt to make progress towards filling out some major gaps in the export marketing literature, focuses on the comparison of the business relationships of indigenous manufacturers from Greece with importers based in a developed country and other domestic purchasing partners, with regard...

It has been suggested that there is a lack of consensus regarding the conceptual domain of cross‐national studies. That said, the theoretical focus of such scholarly activities has tended to reflect the multidisciplinary nature of the field. By far the most significant contributions to...