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Mazanec, Josef A.
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International journal of contemporary hospitality management
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Eine "Landkarte der Werbeforschung" : Schlagwortvisualisierung am Beispiel der Zeitschrift "transfer - Werbeforschung & Praxis"
Mazanec, Josef A.
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 27-47)
.
2006
Persistent link: https://www.econbiz.de/10003415498
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Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Dickinger, Astrid
;
Lalicic, Lidija
;
Mazanec, Josef A.
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 803-816
Persistent link: https://www.econbiz.de/10011687739
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