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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre; Money, Arthur - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 257-274
Persistent link: https://www.econbiz.de/10003436748