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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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Alliance capabilities : a systematic review and future research directions
Kohtamäki, Marko; Rabetino, Rodrigo; Möller, K. E. … - In: Industrial marketing management : the international … 68 (2018), pp. 188-201
Persistent link: https://www.econbiz.de/10011822217
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Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 113 (2023), pp. 295-299
Persistent link: https://www.econbiz.de/10014433607