Clearing the paradigmatic fog : a rejoinder to responses
Year of publication: |
2023
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Authors: | Möller, K. E. Kristian ; Halinen, Aino |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 295-299
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Subject: | Advancing business marketing theory and research | Clarifying metatheoretical analysis | Clearing the paradigmatic fog in b2b marketing | Comparing the North American mainstream research with the IMP research | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research | Bibliometrie | Bibliometrics |
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