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The marketing discipline comes of age, 1934-1936
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 370-396
Persistent link: https://www.econbiz.de/10008809046
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Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
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