The marketing discipline comes of age, 1934-1936
Year of publication: |
2010
|
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Authors: | Witkowski, Terrence H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 4, p. 370-396
|
Subject: | Marketing | Marktforschung | Market research | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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