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~subject:"Bibliometrie"
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A longitudinal analysis of the...
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Subject
All
Bibliometrie
Gender
30,997
Geschlecht
27,450
Bibliometrics
20,485
Werbung
13,894
Online-Marketing
13,238
Internet marketing
13,122
Advertising
11,367
Consumer behaviour
10,140
Konsumentenverhalten
9,992
Werbewirkung
8,028
Advertising effects
7,801
gender
6,647
Social Web
6,478
Social web
6,471
Weibliche Arbeitskräfte
5,773
Women workers
5,740
USA
5,150
United States
4,841
Lohnstruktur
4,564
Wage structure
4,522
Women
4,360
Deutschland
4,271
Theorie
4,204
Theory
4,131
Geschlechterdiskriminierung
4,012
Gender discrimination
3,967
Frauen
3,952
Germany
3,601
Brand management
3,305
Welt
3,302
Markenführung
3,285
World
3,248
Sportveranstaltung
2,504
Schätzung
2,461
Electronic Commerce
2,456
Sport event
2,433
Gleichberechtigung
2,388
Gender equality
2,347
Experiment
2,339
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Online availability
All
Undetermined
7,142
Free
5,307
Type of publication
All
Article
15,283
Book / Working Paper
5,059
Journal
19
Database
6
Type of publication (narrower categories)
All
Article in journal
13,698
Aufsatz in Zeitschrift
13,698
Graue Literatur
1,832
Non-commercial literature
1,832
Working Paper
1,711
Aufsatz im Buch
1,642
Book section
1,642
Arbeitspapier
1,635
Collection of articles of several authors
231
Sammelwerk
231
Hochschulschrift
160
Conference paper
108
Konferenzbeitrag
108
Thesis
97
Aufsatzsammlung
83
Reprint
79
Systematic review
75
Übersichtsarbeit
75
Bibliografie enthalten
50
Bibliography included
50
Konferenzschrift
47
Case study
44
Fallstudie
44
Bibliografie
41
Conference proceedings
36
Forschungsbericht
34
Rangliste
33
Ranking
33
Collection of articles written by one author
26
Sammlung
26
Article
25
Amtsdruckschrift
17
Government document
17
Research Report
17
Bibliography
15
Festschrift
14
Interview
14
Mehrbändiges Werk
12
Multi-volume publication
12
Amtliche Publikation
9
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Language
All
English
19,264
German
838
French
97
Spanish
56
Italian
34
Portuguese
18
Swedish
16
Russian
14
Danish
10
Hungarian
6
Polish
6
Dutch
5
Norwegian
5
Undetermined
5
Bulgarian
3
Czech
3
Finnish
2
Romanian
2
Slovak
2
Modern Greek (1453-)
1
Japanese
1
Sumerian
1
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Author
All
Kumar, Satish
81
McAleer, Michael
59
Chang, Chia-Lin
56
Kraus, Sascha
48
Havránek, Tomáš
46
Jaffe, Adam B.
46
Wohlrabe, Klaus
46
Chan, Kam C.
43
Azoulay, Pierre
42
Hamermesh, Daniel S.
41
Frey, Bruno S.
40
Ruiz-Castillo, Javier
35
Stanley, Tom D.
34
Lim, Weng Marc
33
Ferreira, João J. M.
32
Taylor, Timothy G.
32
Köseoglu, Mehmet Ali
31
Aguinis, Herman
30
Law, Chun Hung Roberts
28
Paul, Justin
27
Antony, Jiju
26
Czarnitzki, Dirk
26
Oxley, Les
26
Doucouliagos, Chris
25
Trajtenberg, Manuel
25
Stephan, Paula E.
24
Zimmermann, Klaus F.
24
Havránková, Zuzana
23
Schmoch, Ulrich
23
Zimmermann, Christian
23
Anderson, David L.
22
Ellison, Glenn
22
Hassan, M. Kabir
22
Haucap, Justus
22
Velte, Patrick
22
Dabić, Marina
21
Dhir, Sanjay
21
Hottenrott, Hanna
21
Glock, Christoph
20
Glänzel, Wolfgang
20
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Institution
All
National Bureau of Economic Research
109
Fraunhofer-Institut für System- und Innovationsforschung
16
Edward Elgar Publishing
13
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
Europäische Kommission / Gemeinsame Forschungsstelle
7
OECD
6
Institute for Scientific Information <Philadelphia, Pa.>
5
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Verlag Dr. Kovač
5
Istituto italiano per gli studi filosofici
4
Organisation for Economic Co-operation and Development
4
Springer Fachmedien Wiesbaden
4
University of Canterbury / Dept. of Economics and Finance
4
University of Kansas
4
Deutsches Zentrum für Hochschul- und Wissenschaftsforschung
3
Technische Universität Dresden
3
World Bank
3
Academy of Marketing
2
Basel Committee on Banking Supervision
2
Bergische Universität Wuppertal
2
Conference on Research Management in Europe Today <1990, Florenz>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften Leibniz-Informationszentrum Wirtschaft
2
Deutschland / Umweltbundesamt
2
Erasmus Research Institute of Management
2
Escola de Pós-Graduação em Economia <Rio de Janeiro>
2
Europäische Kommission / Generaldirektion Mobilität und Verkehr
2
Europäisches Parlament / Referat Wissenschaftliche Vorausschau
2
Forschungszentrum Jülich / Zentralbibliothek
2
Friedrich-Schiller-Universität Jena
2
Företagsekonomiska Institutionen
2
Georgia Institute of Technology
2
Główna Biblioteka Pracy i Zabezpieczenia Społecznego <Warschau>
2
Hochschule Offenburg
2
Hochschule Offenburg / Institute for Trade and Innovation
2
Hochschule Offenburg / Master-Studiengang Betriebswirtschaft
2
IGI Global
2
Institut für Wirtschaftspolitik <Hamburg>
2
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
2
Leuphana Universität Lüneburg
2
Logos Verlag Berlin
2
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Published in...
All
Journal of business research : JBR
286
Technological forecasting & social change : an international journal
210
Research policy : policy, management and economic studies of science, technology and innovation
200
International journal of production research
130
Journal of business ethics : JOBE
121
International journal of management reviews : IJMR
114
Journal of management : JOM
109
NBER working paper series
109
Cogent business & management
92
Industrial marketing management : the international journal for industrial and high-tech firms
90
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
82
International journal of production economics
80
Discussion paper series / IZA
75
International journal of contemporary hospitality management
75
International journal of hospitality management
75
Management review quarterly
70
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
69
Organizational research methods : ORM
69
Working paper
68
International journal of consumer studies
66
The journal of technology transfer
64
Administrative Sciences : open access journal
63
The journal of economic perspectives : EP ; a journal of the American Economic Association
62
Annals / The Academy of Management
59
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
58
Journal of business economics : JBE
57
International entrepreneurship and management journal
55
CESifo working papers
54
Die Betriebswirtschaft : DBW
54
European management journal
54
Tourism management : research, policies, practice
54
International business review : the official journal of the European International Business Academy
53
Management research review
53
Total quality management & business excellence
52
Technology analysis & strategic management
51
Journal of knowledge management
50
Human resource management review
49
European journal of operational research : EJOR
48
Journal of management
48
more ...
less ...
Source
All
ECONIS (ZBW)
20,221
EconStor
122
USB Cologne (EcoSocSci)
10
OLC EcoSci
9
RePEc
4
BASE
1
Showing
1
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10
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date (oldest first)
1
A longitudinal content analysis of
gender
portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
2
A content analysis of television food
advertising
to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
3
Advertising
anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
4
Medical
advertising
on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
5
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
6
Celebrity use in Indian
advertising
: analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
7
Analysing search engine
advertising
research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
Saved in:
8
Sources of published
advertising
research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
9
Exploring textual modes, imagery and claims in B to B and B to C print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
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