Narrow search
Showing 1 - 4 of 4
Cover Image
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco; Porcu, Lucia; Barrio-García, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Cover Image
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.; Barrio-García, Salvador del; … - In: Journal of business research : JBR 139 (2022), pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Cover Image
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del; Muñoz-Leiva, Francisco; … - In: Journal of business research : JBR 121 (2020), pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Cover Image
A review of restaurant research in the last two decades : a bibliometric analysis
Rodríguez-López, M. Eugenia; Alcántara-Pilar, Juan Miguel - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241946