Teichert, Thorsten; Shehu, Edlira - In: BuR - Business Research 3 (2010) 1, pp. 49-68
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By...