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~subject:"Bibliometrie"
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Bibliometrie
Vertrag
7,801
Arzneimittel
7,761
Pharmaceuticals
7,719
Pharmaceutical industry
6,669
Pharmaindustrie
6,559
Contract
5,958
Theorie
4,057
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4,016
Blockchain
3,705
USA
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2,423
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2,386
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2,301
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2,168
Germany
1,803
Vertragstheorie
1,767
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1,766
Welt
1,754
World
1,725
Pharmaceutical market
1,674
Innovation
1,611
Bibliometrics
1,569
Supply chain
1,532
Lieferkette
1,531
Produktpiraterie
1,457
Virtuelle Währung
1,441
Virtual currency
1,435
Product counterfeiting
1,405
Literature review
1,165
Konsumentenverhalten
1,068
Consumer behaviour
1,062
literature review
1,045
Gesundheitskosten
1,040
India
1,018
Health care costs
1,017
Indien
1,010
Prinzipal-Agent-Theorie
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Graue Literatur
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Arbeitspapier
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1,565
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Apostolou, Barbara
10
Hassell, John M.
10
Dorminey, Jack W.
9
Rahman, Zillur
9
Dabić, Marina
7
Sarkis, Joseph
7
Seuring, Stefan
7
Kraus, Sascha
6
Law, Chun Hung Roberts
6
Azoulay, Pierre
5
Bouncken, Ricarda B.
5
Dwivedi, Yogesh Kumar
5
Glock, Christoph H.
5
Li, Danielle
5
Lueg, Rainer
5
Rana, Nripendra P.
5
Rebele, James E.
5
Sampat, Bhaven N.
5
Treiblmaier, Horst
5
Alon, Ilan
4
De Massis, Alfredo
4
Ensslin, Sandra Rolim
4
Esposito, Mark
4
Gunasekaran, Angappa
4
Hassan, M. Kabir
4
Leuz, Christian
4
Malani, Anup
4
Muhn, Maximilian
4
Munim, Ziaul Haque
4
Pandey, Neeraj
4
Parida, Vinit
4
Paul, Justin
4
Rebs, Tobias
4
Rejeb, Abderahman
4
Sergi, Bruno S.
4
Strozzi, Fernanda
4
Süß, Stefan
4
Zivin, Joshua S. Graff
4
Ahn, Heinz
3
Anand, Amitabh
3
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National Bureau of Economic Research
3
Technische Universität Dresden
1
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International journal of production research
41
Journal of business research : JBR
36
International journal of production economics
27
Technological forecasting & social change : an international journal
25
Management review quarterly
22
European journal of operational research : EJOR
19
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
19
Journal of family business strategy
16
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
International journal of project management : the journal of The International Project Management Association
12
Journal of business ethics : JOBE
11
Logistics
11
Management research review
11
International journal of contemporary hospitality management
10
Journal of accounting education
10
Total quality management & business excellence
10
Transportation research / E : an international journal
10
Business strategy and the environment
9
European management journal
9
International business review : the official journal of the European International Business Academy
9
International journal of hospitality management
9
International journal of logistics : research and applications
9
Journal of industrial engineering and management : JIEM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of purchasing and supply management
8
The journal of brand management : an international journal
8
The journal of business & industrial marketing
8
The journal of strategic information systems : incorporating International Information Systems
8
The marketing review
8
Electronic markets : EM ; the international journal of electronic commerce and business media
7
Research in international business and finance
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
European journal of international management : EJIM
6
International journal of consumer studies
6
International journal of logistics systems and management : IJLSM
6
International journal of productivity and quality management : IJPQM
6
International review on public and non-profit marketing
6
Journal of business economics : JBE
6
Tourism management perspectives : TMP
6
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ECONIS (ZBW)
1,562
EconStor
3
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1
Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review
Stros, Michael
;
Lee, Nick
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
Saved in:
2
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
3
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
4
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
5
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
6
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
7
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
8
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
9
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
10
Big Pharma, little science? : a bibliometric perspective on Big Pharma's R&D decline
Rafols, Ismael
;
Hopkins, Michael M.
;
Hoekman, Jarno
; …
- In:
Technological forecasting & social change : an …
81
(
2014
),
pp. 22-38
Persistent link: https://www.econbiz.de/10010403289
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