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Publishing research in marketing journals using structural equation modeling
Babin, Barry J.; Hair, Joseph F.; Boles, James S. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
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Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
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Science is about corroborating empirical evidence, even in academic business research journals
Babin, Barry J.; Ortinau, David J.; Herrmann, Jean-Luc; … - In: Journal of business research : JBR 126 (2021), pp. 504-511
Persistent link: https://www.econbiz.de/10012494308
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 77-111
Persistent link: https://www.econbiz.de/10014512452